• broken image

    Greener Intelligence

    What Everyone Needs to Know About AI and the Planet

    AI is changing everything. It powers our devices, runs our systems, and promises to solve the biggest challenges of our time. But behind every chatbot, every search, every image generator lies an invisible cost.

    The electricity to train vast models. The water to cool endless racks of servers. The rare materials mined and shipped across continents. The waste piling up from devices we discard too soon.

    This is not a book about stopping AI. It is about using it better. Cleaner. Smarter. More responsibly.

    In Greener Intelligence, Rob May uncovers the hidden environmental story behind artificial intelligence and offers a practical path forward. For leaders, developers, educators, and curious minds alike, this is a call to rethink how we build and use technology.

    Because intelligence is not just what we create. It is how we choose to create it.

  • What You’ll Learn

    Greener Intelligence uncovers the hidden environmental story of artificial intelligence and gives you the tools to think differently about the systems shaping our future.

    In this book you will discover:

    • The real-world resources that power AI — from energy and water to rare materials and labour.
    • Why the digital world is not as clean or weightless as it seems.
    • How smarter hardware like AI PCs and edge devices can shift the balance.
    • Practical steps to make AI systems leaner, greener, and more responsible.
    • Why sustainable AI is not a limitation but a design principle for the future.

    This is not a technical manual. It is a straight-talking guide for leaders, developers, educators, and anyone who wants to ask better questions about the technology we use every day.

    Who is this book for?

    This book is for you if:

    • You lead a business, organisation, or team and want to understand AI’s environmental impact.
    • You work in technology and want to build systems that deliver value without unnecessary waste.
    • You are an educator or policymaker seeking to balance innovation with responsibility.
    • You are simply curious about the hidden costs of AI and how to use it better.

    Greener Intelligence will help you cut through the noise, understand the trade-offs, and make smarter choices about how AI fits into your world.

    Because real intelligence is not just about what we create. It is about how we choose to create it.

    Available in hardcover on Amazon and in all good book stores.

  • Feedback and recommendations

    Greener Intelligence

    What Readers Are Saying:

    “Greener Intelligence is a wake-up call we didn’t know we needed. Rob May cuts through the hype to show how AI is shaping not just our digital lives but our physical planet. Essential reading for anyone in tech or business.”
    Sarah T., Sustainability Advisor

    “A clear, accessible, and necessary book. It challenges us to think bigger about AI and its role in a world of finite resources.”
    David C., CTO

    “Rob May has written the book every leader should read before their next AI investment. Thought-provoking, practical, and impossible to ignore.”Anna P., CEO

    “I couldn’t put it down. Greener Intelligence makes the complex simple and the invisible visible. This is the AI conversation we should all be having.”
    Mark E., Journalist and Author

    “If you care about innovation and sustainability, buy this book. Then buy a copy for your leadership team.

    Greener Intelligence fills a critical gap in the AI conversation. Rob May doesn’t preach. He educates, inspires, and gives us a roadmap to do better. Every developer, policymaker, and educator working with AI should read this. It’s time we connected the dots between digital progress and environmental responsibility.”

    David A., Sustainability Researcher

Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Learn More